A custom brand identity and packaging to match was the key to set this eCommerce business apart from its competitors.
When Roam USA approached us for a brand update we maintained the simplicity of their existing brand while giving them a primary mark that can be used across their brand assets. You can find their mountain stamped into the products they sell and on backpacks used across the country. We didn't stop at the brand mark though, we've crafted the packaging for their products and even played a role in crafting new products with them! They've come to us for many projects and we cannot wait to see what project will come next!