Tradition and chocolate melted together in a blend of heritage, potato and coconut. Maine Needhams is a Southern Maine chocolatier whose brand identity required an update to match their upward trajectory.
After tasting the offering of Maine Needham Company we knew that a delicious partnership would soon evolve. Harpswell Studio created a new brand identity, packaging, and labels for their chocolates. The existing brand element was comprised solely of the font Times New Roman. We stuck with this classic typography paired with a saturated green and a modular brand-mark to round out the various elements of these square candies. The collective brand update brought Maine Needhams Company into a new era and continues to set their tradition of northeast candy apart from its competitors.